The ‘Let’s Talk About Quality’ project is a series of educational meetings organized by Carrefour experts in selected stores. The workshops were free of charge and opened to every customer visiting a given store. Customers could thus benefit from educational resources and animations on Carrefour products’ quality.
A sensory panel organized in every Carrefour store was an important element which preceded the launch of a given product in stores. Customers could learn about the health benefits of products, and labels that should be found on top quality and ecological products.
Every customer at Carrefour could get advice from an experienced dietitian from the Warsaw University of Life Sciences on healthy diet, food processing and food storage.
Carrefour Poland is eager to engage itself in campaigns which encourage customers to change their consumer habits into more ecological ones. In 2015 and 2016, representatives organized for customers a series of games on special stands, in order for them to learn more about conscious consumption and everyday environmental protection.
Carrefour also took part in the “Earth Hour” initiative and switched off part of the neon lights and logo on stores, and reduced the lighting of shopping areas and warehouses as well as the power of the air-conditioning system.
Furthermore, and for the International Earth Day, Carrefour organized the “Get your seedling” campaign- in exchange for their paper waste, customers could get a young plant.